Social Media Doesn't Have to Be Complicated
Starting or growing a business today often means learning how to use social media. But no one talks about the critical steps entrepreneurs must take to increase their chances of success!
First Impressions of Social Media: A Business Owner’s Handbook does just that! The book introduces readers to the concepts and information you need to know before you create an account, publish a post, or spend money on advertising. Best of all it avoids all the Tech jargon.
Written for business owners who want to learn at their own pace, this handbook is like having a marketing expert in the palm of your hand!
Plan with Purpose
Learn the basics of social media marketing to grow your business. A step-by-step guide for retirees who want to get started online, find new customers and take control of their online presence.
Available in Audio, Print or Digital Formats at selected retailers.
Inside the book you'll explore:
Social Media
Basics
Get familiar with the common terms, features, social media sites. and how they compare to traditional marketing.
Privacy & SECURITY
Learn industry best practices to avoid scams, protect your privacy and customer data.
Planning with Purpose
Explore what business goals can be reached with online promotion before wasting time and resources.
FINDING YOUR Audience
Discover which social media network(s) your ideal customer spends their time.
Tracking Progress
Get introduced to FREE tools that help monitor social interactions and track online progress.
Making Informed Decisions
Invest in marketing that moves your business forward.
Are you Over 50?
Whether you're preparing for retirement, starting a business, promoting a cause or just want to make money online, this book can help you find customers, monitor progress and make smarter marketing decisions.
This book is for you if:
You're looking for new ways to find customers.
You're not tech savvy.
You don't know where to start with social media marketing.
You want to make money online.
You're tired of paying for marketing and not seeing results.
Available in Audio, Print or Digital Formats at selected retailers.
Meet The Author
With over 20 years of marketing experience, an affinity for older adults and a successful track record of helping companies build Brand Awareness, Kayla combines technical expertise with a heartfelt vision to remove barriers associated with modern technology and create internet savvy professionals who can confidently communicate on the web!
Kayla McDonald, M.S.
STILL NOT SURE?
Frequently Asked Questions
Who is this handbook for?
This handbook is for beginners, small business owners, retirees and anyone interested in promoting a cause online. It’s especially helpful for adults aged 50+ who want to better understand social media marketing and grow their business.
What will I learn from this book?
You’ll learn the benefits of using social media for business, marketing best practices, how to monitor your progress and evaluate results. You’ll gain a better understanding of how social media can support your business goals without wasting time and money.
This handbook is for aspiring entrepreneurs, small business owners, retirees and anyone interested in promoting a cause online. It’s especially helpful for adults aged 50+ who want to better understand social media and grow their business.
Do I need to be tech-savvy to understand this book?
No! This handbook is designed to teach the basics of social media marketing without using confusing terminology. It guides readers step by step so you can strengthen your knowledge and make smarter business decisions.
This handbook is for aspiring entrepreneurs, small business owners, retirees and anyone interested in promoting a cause online. It’s especially helpful for adults aged 50+ who want to better understand social media and grow their business.
Will this book help me get more customers or make money online?
Results may vary. This book was made for educational purposes only. While we can't guarantee sales, it will strengthen your marketing expertise and assist with connecting social media efforts to reach business goals.
This handbook is for aspiring entrepreneurs, small business owners, retirees and anyone interested in promoting a cause online. It’s especially helpful for adults aged 50+ who want to better understand social media and grow their business.
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